A Mexican street food, the creation of an iconic consumer brand, and a $20 million fortune

‘Elote,’ which is an ear of Mexican street corn covered in spices.
‘Elote,’ which is an ear of Mexican street corn covered in spices.
Photo by Diego Lozano on Unsplash

Greatness can come from anywhere. Insight, ingenuity, and creativity are not limited to board rooms, market research, or focus groups. It’s the person with a genuine perspective that is able to see what others can’t.

That’s the story behind Richard Montañez and the creation of a beloved snack food for Frito-Lay. Even though he started as a janitor, he immersed himself in every aspect of his company, and it gave him the insight to create a product that was missing in the market.

This is a story of initiative, perseverance, and the quiet pursuit of a dream.

Who Was Richard Montañez?

Our story starts…


How commercialism created — and ended up killing — the Saturday morning institution

Pile of old televisions.
Pile of old televisions.
Photo by Cindy Tang on Unsplash

It was like a mini Christmas each week. Getting up every day for school was a struggle — but on Saturday, you were up at the crack of dawn. The institution of Saturday morning cartoons was a beloved staple in the lives of millions of children.

But where did they go?

Depending on your age, you may have noticed them fade away — or just realized they weren’t there anymore. They lasted for 30 years and then just disappeared.

How did something that existed as a perfect brand showcase to a dialed-in audience just stop working? …


A lack of sleep is damaging more than just your health

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If you want to give the best to those you love, you might want to cut off that House Hunters marathon a bit earlier.

It can’t be understated how critical quality sleep is to your overall health and wellness. But it can go deeper than that. A lack of quality sleep can have a profoundly negative impact on your relationships.

If you’re not at your best, you can't expect to give your best, and you need to make sleep a priority.

What Happens When You Get Poor Quality Sleep?

When you deprive yourself of quality sleep, your health suffers. Insufficient sleep causes a rise in stress hormones in…


Dating? Married? Single? It’s Complicated? There’s a podcast out there for you

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The amazing thing about podcasts is that they go everywhere you go. There is also a more intimate connection between the host and listener as they are right there in your ear with you.

Blogs, books, social media, YouTube — they’re all ok when you’re trying to learn how to navigate a relationship. But a podcast creates a deeper immersion where you can really absorb the information.

Whether you’re at home, working out, on a commute, or just going for a walk — podcasts give you the opportunity to constantly learn.

When it comes to improving your relationship, there are…


#4. Try keeping bananas separate from other fruit

Photo by Ello on Unsplash

It’s horrific. I’m not talking about my dating history, but the amount of food we throw away each year. We all know we need to eat healthily, but the problem with fresh produce is that it spoils quickly.

Attempts to eat a whole food diet are quickly thwarted when you find a slimy, brown mess in your vegetable drawer. Learning to store food properly is not only going to keep you healthier — but save you money.

Here are a few facts about how much food we waste:


The Michelin Guide determines a restaurant's worth — but that wasn’t the original intent

Photo by Jametlene Reskp on Unsplash

What’s the best meal you’ve ever had? I’m sure it still sticks out to this day. If you’ve had the opportunity to dine in a Michelin-starred restaurant, you know how special it is.

But what does a tire company have to do with food? Michelin is one of the biggest tire makers in the world and has also determined what the very best restaurants in existence are.

The Michelin Guide is the bible when it comes to fine dining, and a coveted 3-star award makes that restaurant part of a very select group.

How did a tire maker become the…


If not for a spelling mistake, you could be doing a ‘Whatbox’ or ‘BackRub’ search

An image of the Google company which was first called “BackRub” and nearly “The Whatbox.”
An image of the Google company which was first called “BackRub” and nearly “The Whatbox.”
Photo by Paweł Czerwiński on Unsplash

Businesses often spend an unnecessary amount of time trying to come up with the perfect name. There is some importance in it, but if a company is solid enough — any name will actually do.

The name Google didn’t mean much at first — and still may seem weird — but it’s so established with the company that it doesn’t matter. We know Google as a giant company, but where did the name come from? What is a Google?

The largest search engine in the world almost went by a few different names. It was a dorm roommate that introduced…


Wake yourself up and boost your energy by exercising first thing

Photo by Ayo Ogunseinde on Unsplash

What you do in the morning helps to set yourself up for the rest of the day. If you want to take control of the day, that means taking control of your morning — which also included exercise.

I’ve been a personal trainer for over 20 years, and I used to despise the idea of working out early. Now, it’s the only time I want to. If you dread the idea of working out first thing — it’s worth giving it a shot.

Exercise first thing can help wake you up and make you feel more energized for the rest…


A podcast goes wherever you do, so take advantage of them

Photo by Siddharth Bhogra on Unsplash

Are we living in a brave new world of podcasts? The platform has grown from something done in a mother's basement to being dominated by corporations, celebrities, and huge podcast networks.

But no matter how much the industry grows, it is still one of the most personal. No other platform creates user connections like a podcast. Social media can’t do it, blogs do a little, videos are not bad, but a podcast is right there in your ear wherever you go.

There is an intimacy and connection between the podcast host and listener that other platforms can’t touch. …


Do what you can and get on with it!

Photo by Christian Langballe on Unsplash

I really miss my grandparents. I know that's an obvious thing to say, but it goes much further than just missing their physical presence. I miss learning from them, seeing their perspectives, and listening to their insights.

My grandpa lived to age 91 and my Grandma lived to 93. They both saw an incredible amount of changes, development, and significant world moments. I would sit with them for hours to hear about everything they’ve gone through.

All of their experiences helped to shape their incredible lives, and they both always shared such valuable information.

I miss hearing their advice on…

Jamie Logie

Some health, a little marketing, and a lot of 80s| The Startup, The Ascent, Better Marketing/Humans, PSILY|

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