A Mexican street food, the creation of an iconic consumer brand, and a $20 million fortune

‘Elote,’ which is an ear of Mexican street corn covered in spices.
‘Elote,’ which is an ear of Mexican street corn covered in spices.

Greatness can come from anywhere. Insight, ingenuity, and creativity are not limited to board rooms, market research, or focus groups. It’s the person with a genuine perspective that is able to see what others can’t.

That’s the story behind Richard Montañez and the creation of a beloved snack food for Frito-Lay. Even though he started as a janitor, he immersed himself in every aspect of his company, and it gave him the insight to create a product that was missing in the market.

This is a story of initiative, perseverance, and the quiet pursuit of a dream.

Who Was Richard Montañez?

Our story starts…


How commercialism created — and ended up killing — the Saturday morning institution

Pile of old televisions.
Pile of old televisions.

It was like a mini Christmas each week. Getting up every day for school was a struggle — but on Saturday, you were up at the crack of dawn. The institution of Saturday morning cartoons was a beloved staple in the lives of millions of children.

But where did they go?

Depending on your age, you may have noticed them fade away — or just realized they weren’t there anymore. They lasted for 30 years and then just disappeared.

How did something that existed as a perfect brand showcase to a dialed-in audience just stop working? …


A lack of sleep is damaging more than just your health

If you want to give the best to those you love, you might want to cut off that House Hunters marathon a bit earlier.

It can’t be understated how critical quality sleep is to your overall health and wellness. But it can go deeper than that. A lack of quality sleep can have a profoundly negative impact on your relationships.

If you’re not at your best, you can't expect to give your best, and you need to make sleep a priority.

What Happens When You Get Poor Quality Sleep?

When you deprive yourself of quality sleep, your health suffers. Insufficient sleep causes a rise in stress hormones in…


The early days of freelancing may not be pretty — but it’s a critical stage

A freelance writer sitting at a desk typing on a laptop
A freelance writer sitting at a desk typing on a laptop

I can’t explain the absolute junk I’ve had to write over the years. There's honestly no other way to put it.

When you start out freelancing, it can be a bit of a minefield to navigate. Where do you look for work? How much should you charge? Should you take every job possible at first?

These issues are things you’ll have to work through if you're looking to start a writing career. Let me share what this looked like for me, and how you can navigate those early days.

For nearly seven years, I’ve run a couple of my own…


Is it possible to walk away with some semi-decent meals?

That wasn’t as bad as I thought.

I’ve been a personal trainer and nutritionist for years. The biggest thing I try to teach is that trying to pursue perfection in health is not possible.

The goal needs to be progress and not perfection. Choosing the best options in any given situation is a more realistic pursuit.

Since I am extremely frugal (ex-girlfriends would say “the cheapest human being in existence”), I like to pick up random things from the dollar stores. It’s a great place for simple kitchen items, garbage bags, etc.

But I noticed how much food they actually…


The surprisingly interesting story of an entire industry grown in living rooms

I’m pretty certain that no matter where you live; there are Tupperware containers there. Or, at the very least, some knock-off versions of it. I don’t even ever remember buying Tupperware — it just seems to appear wherever I’ve lived.

But how did one woman turn this product into a household name? And what was the unique approach that didn’t even include retail sales at first? Also, what can marketers learn from this iconic product?

How Did Tupperware Become a Giant Company?

Tupperware has never really gone away. Even though it’s faced some dips over the years, it remains a big seller in the houseware/kitchen space.

With…


These may forever change the way you view certain classics

The movie you love may not be what you think.

There are some great fan theories out there that completely transform a movie you thought you knew.

Some of these you may have heard of, and some may be brand new. The great thing about movies is, we all can interpret them in our own way.

Some of the theories will never die: like the Shining is Stanley Kubrick’s confession that he faked the moon landing — and some pop up never to be seen again.

OK, here we go, in no particular order.

Indiana Jones Could Have Prevented World War 2

The fan theory goes that Indiana…


Don’t ignore this surprisingly helpful little work management tool.

I’ve tried everything: calendars, whiteboards, tons of scheduling apps, Post-it notes, and even writing things on my hands.

Once I realized how efficient the Reminders app is on iOS — I’ve gone all-in on it. I’ve found it to be a great way to schedule assignments, manage my week, and not forget things I need to do.

The Reminders app used to just be about scheduling appointments. Now, it’s geared more towards work-related task management. It also works across all iOS devices to help for a more seamless experience.

Let’s check out how you can use this often ignored app…


You may be dying to get going — but don’t go balls-to-the-wall just yet

You may hate time off from the gym, but a good break for a week every 3–4 months can help you come back stronger. But what if you’ve been away for longer? What about more than a year?

I haven’t stepped foot in a gym in nearly 15 months as they have all been closed here during the pandemic.

This is by far the longest I have been away since I started training at 15. …


Too many choices in life may actually make you feel worse

I’m probably dating myself here, but I grew up in a time where we only had three major networks. Viewing decisions were pretty easy to make as there weren’t a ton of things vying for our attention.

Today, they bombard us with content from all angles. How do you decide what to devote your time to? Our appetite to consume content is insatiable, and all the options can seem overwhelming.

An abundance of choice may seem like a good thing in life, but it turns out it may cause too much distress.

An Overwhelming Amount of Options

The other day, I was looking for something…

Jamie Logie

Some health, a little marketing, and a lot of 80s| The Startup, The Ascent, Better Marketing/Humans, PSILY|

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