The importance of quality audio for entrepreneurs, businesses, and marketing
There are no more excuses for poor-sounding audio. The technology and costs have improved so much that inferior sound should be a thing of the past.
At some point, every entrepreneur will need to record their voice. Whether you podcast, screen share, live stream, are on Clubhouse, or create video/YouTube: audio is king.
With video, I would argue it’s more important than image quality. Even during a simple interview, quality sound is paramount to make a good impression and represent yourself and your business. …
Three mic choices for three different budgets
I hope you aren’t missing out on podcasting. As good as other platforms are; blogs, social media, YouTube, etc., nothing touches podcasts when it comes to engagement.
There’s also much less competition in podcasting. There are hundreds of millions of blogs and social media pages, but only around two million podcasts.
With a podcast, you and your listener have a more intimate connection. You are right there in their ear with them wherever they go. I’ve been podcasting for six years, and when I talk to listeners, they tell me how they feel as if they already know me.
You…
15 affirmations to start your day on a positive note
This was a game-changer for me. This isn’t about a morning routine — there are a million articles on that — but more about getting yourself in the right headspace to start the day.
My mornings used to involve stumbling out of bed and wondering what would go wrong for the day. I realize how terrible that seems, but I often wrote the day off before it even began.
Affirmations were the way to take back control of the day. It’s a simple way to get yourself into a positive mindset and set yourself up for success.
What Are Affirmations?
An affirmation is…
Is this genuine product improvement or just a marketing ploy?
I’m getting that sense of deja vu. If you grew up in the 80s, you know exactly where this is going. But we’ll get to that in a moment.
Coca-Cola wants to change the flavor of one of its flagship products: Coke Zero Sugar, formerly known as Coke Zero. As people have become more health-conscious, they’ve moved away from sugary beverages. They still want that Coke taste, just without the calories.
Diet Coke is close, but Coke Zero was much closer. …
Spoiler alert: It was a lot more than the original
I realize the headline for this article looks a little “Inceptiony,” but let me explain.
About a year ago, I wrote an article about simple ways to stay healthy. I’m a personal trainer and nutritionist, so it wasn’t too hard to put together. It maybe took me an hour. It was simple, but full of some decent information.
This article went relatively viral on here and quickly accumulated 60,000 views. It also earned some decent money and was soon up to $1000. This was pretty mind-blowing for me. It was the first article of mine that made a decent splash.
…
How the robotic assistant worked like a Trojan Horse for the NES
Over the years, there have been many accessories for Nintendo. But one was absolutely critical in its early success.
The Robotic Operating Buddy, or R.O.B., was a robotic assistant for the Nintendo Entertainment System. It played the games with you but was slow and challenging to use.
Did it over-promise and under-deliver as a video game accessory? Possibly, but the point was to help change the perception of video games, and for that reason; it worked.
This is the story of how R.O.B. may have saved the video game industry.
Coming Out of the Dark Era
It seems weird to think, but there was a time…
Hollywood would be a much different place today if not for a shark
It’s pretty easy to dismiss Jaws. But when was the last time you really watched it and appreciated it for everything it is?
Today, Jaws is very commonplace. It’s such an ingrained part of pop culture — and the movie zeitgeist — that many don’t give it a second thought.
But if it wasn’t for Jaws, movies as we know it may not be at the level they are. It gave rise to the blockbuster, created the summer movie season, changed how studios approached movies, and let Steven Spielberg take his unique vision to the world.
Jaws went viral before…
Ditch the imperfect science and use your hands for better portion sizes
I hope that all forms of calorie counting fade away faster than my love life.
Not only is it time-consuming, but calorie counting may be quite inaccurate. Instead, you have a good measuring tool attached to you — two of them, actually.
Your hand can serve as a decent way to determine portions sizes as the size of your hand correlates pretty well to your body size. Over the years, portions sizes have grown out of control, but your hand stays the same.
I’ve spent over 20 years as a personal trainer and nutritionist, and have found this to be…
MARKETING TOOLS
The editing software you have to see to believe
I may be late to the party, but the first time I saw a demo of Descript, I couldn’t believe what I was watching.
Descript is a transcription tool for audio and video, but it’s the best editing software you may ever see. Whether you work in podcasts, YouTube, screen recording, marketing, or presentations, you’ll want to check out Descript.
What Is Descript?
Descript is an all-in-one audio and video editing tool. What makes it stand out is that you edit your content the same way you would with a document.
If you create audio/video content, you know the editing process often takes…
Eating healthier may be cheaper than you realize
After working in health and nutrition for half my life, one of the biggest objections I hear is that it’s too expensive to take on a healthy eating lifestyle.
But is it?
Those new to a healthier lifestyle often think they have to eat the rarest organic items known to man. There’s the thought that any animal proteins need to have stories read to them each night, and potatoes have to be hand-washed by monks.
It’s true that some people overspend when it comes to food, but healthy eating really doesn’t have to be that expensive.
Have Our Spending Priorities Changed?
Monthly budgets have changed…
Jamie Logie
Some health, a little marketing, and a lot of 80s| The Startup, The Ascent, Better Marketing/Humans, PSILY|
