Big League Chew: The Story of Your Childhood Gum
How do you sell and market a healthier form of chewing tobacco?
If you've never tried Big League Chew before: I’m so sorry. If you have, you can probably picture the entire experience right now.
If you’re not familiar with it, Big League Chew is a pink shredded gum invented in 1980 by former baseball player Rob Nelson. It would go on to sell over 800…