Getting My Website to 30,000 Pageviews Without Social Media

Jamie Logie
7 min readAug 25, 2020

Is social media absolutely necessary for website traffic?

Photo by Carlos Muza on Unsplash

I can’t do it... I understand the value of social media for promoting and growing your business — I just can’t do it anymore. Maybe I’m leaving a lot of visits and pageviews on the table, but it surprised me to see how you can still build some decent traffic without having to depend on social media.

It’s Just Not For Me

When I’m talking about social media, I’m referring to the big three: Facebook, Twitter, and Instagram. I’ve used social media a lot before — but I felt like a slave to it. I don’t use social media in my personal life now as I find it very soul-sucking, and often toxic. You feel the constant need to be active and engaging, and I find it creates a form of constant anxiety.

For many, it gets to the place where you only start thinking in terms of captions, images, and 280-character tweets. I just found I’d be serving social media instead of creating other content. I also find it’s like being a hamster on a wheel, as you must constantly update and post. Your posts and promotions are then just a finger-flick from getting scrolled past and forgotten. With the latest website I launched, I wanted to see if I could get it (somewhat) successful with zero social media.

Getting My New Site Up & Running

I run a pop culture/nostalgia website and I realize this could be an uphill slog without social media. My plan was to make it a blog and a podcast and try to use each one to promote the other. Before I launched around March 2019, I spent about a month writing 25 blog posts.

I created a variety of posts from listicles to long-form content and deep engaging pieces. I paid a lot of attention to SEO and keyword research, and I really liked simple tools like Ubersuggest to get a rough idea of the search volume for specific keywords.

It would also give a breakdown of alternative options for the keyword, along with the demographics searching for those things.

Jamie Logie

Some health, a little marketing, and a lot of 1980s content