Thanks so much Kevin.

I think whatever regulations they put in place going into the 90s have also fallen by the wayside. That, and the amount of digital content out there seems to have created even more avenues to target kids.

I wanted to include some more about advertisers winning over parents and kids at the earliest ages, specifically McDonald's. That's been their intent with things like Happy Meals and Play Lands to create that brand imprinting, and awareness at an early age for future--and life long--customers.