A Mexican street food, the creation of an iconic consumer brand, and a $20 million fortune

‘Elote,’ which is an ear of Mexican street corn covered in spices.
‘Elote,’ which is an ear of Mexican street corn covered in spices.
Photo by Diego Lozano on Unsplash

Greatness can come from anywhere. Insight, ingenuity, and creativity are not limited to board rooms, market research, or focus groups. It’s the person with a genuine perspective that is able to see what others can’t.

That’s the story behind Richard Montañez and the creation of a beloved snack food for Frito-Lay. Even though he started as a janitor, he immersed himself in every aspect of his company, and it gave him the insight to create a product that was missing in the market.

This is a story of initiative, perseverance, and the quiet pursuit of a dream.

Who Was Richard Montañez?

Our story starts…


How commercialism created — and ended up killing — the Saturday morning institution

Pile of old televisions.
Pile of old televisions.
Photo by Cindy Tang on Unsplash

It was like a mini Christmas each week. Getting up every day for school was a struggle — but on Saturday, you were up at the crack of dawn. The institution of Saturday morning cartoons was a beloved staple in the lives of millions of children.

But where did they go?

Depending on your age, you may have noticed them fade away — or just realized they weren’t there anymore. They lasted for 30 years and then just disappeared.

How did something that existed as a perfect brand showcase to a dialed-in audience just stop working? …


A lack of sleep is damaging more than just your health

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Photo by Alexandra Gorn on Unsplash

If you want to give the best to those you love, you might want to cut off that House Hunters marathon a bit earlier.

It can’t be understated how critical quality sleep is to your overall health and wellness. But it can go deeper than that. A lack of quality sleep can have a profoundly negative impact on your relationships.

If you’re not at your best, you can't expect to give your best, and you need to make sleep a priority.

What Happens When You Get Poor Quality Sleep?

When you deprive yourself of quality sleep, your health suffers. Insufficient sleep causes a rise in stress hormones in…


MARKETING TOOLS

Use a heat map plug-in to see how users are engaging with your site

Crazy Egg is a heat map tool that gives you insights into how visitors engage with your website.
Crazy Egg is a heat map tool that gives you insights into how visitors engage with your website.
Pic via crazyegg.com

You’ve finally got your website designed, and it’s looking pretty good. Whether you used a simple theme, designed it yourself, or had someone design it for you — your website is the core of your brand or business.

But is it really laid out in the best way possible? What may seem clear and obvious to you isn’t always that way for your visitors.

This is where heat map tools like Crazy Egg come into play. They give you a real-time look at what visitors are doing on your site, and how they interact with it.

You’ll be amazed at…


The importance of nutrition and mindset for physical and mental healing

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Photo by Arseny Togulev on Unsplash

Surgery of any sort can be an absolute nightmare, and that’s exactly what I experienced when I had to go through it.

If you have experienced major surgery, have it upcoming, or know someone who does, getting informed on how to heal and nourish yourself after will be an enormous step in the recovery process.

But it’s also important to be aware of the mental toll surgery can take on you.

This is what I went through having to deal with emergency surgery, the approach I took to healing, and how I dealt with the mental aspect which was harder…


The origins of the online giant you probably didn’t expect

YouTube is one of the biggest platforms on the internet, but it started out as a very different place.
YouTube is one of the biggest platforms on the internet, but it started out as a very different place.
Photo by Christian Wiediger on Unsplash

I won’t lie. I watch a lot of YouTube. You probably do, too. I definitely watch more of it than I do actual TV. Children and adults now watch one-third less TV than they did in 2010, preferring to view content online. And YouTube is the perfect platform.

It’s entertainment and education, instantly, and all at your fingertips.

YouTube is the second biggest search engine after Google. It receives over 1.5 billion logged-in users per month and feeds over 1 billion hours of video each day to users.

It’s also a platform where people can make millions of dollars. The…


MARKETING TOOLS

Don’t make the same mistake I did — back up your website

UpdraftPlus is a WordPress plug-in that makes it easy to back up your website.
UpdraftPlus is a WordPress plug-in that makes it easy to back up your website.
Photo via premiumwp.com

I went online, and it was like I instantly blacked out. When I came to, I realized that it wasn’t a dream and my website was completely gone.

After I stopped rocking in the fetal position and crying, I realized that years of blogs, podcasts, and sales pages were all gone. I’ve run two websites, and this story is from years ago when the first one (a completely customized site) went down.

I’m still not sure what happened, but rest assured I was panicked. I didn’t know I was capable of a world-class meltdown, especially when I realized it wasn’t…


Leveraging fame to start other businesses

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Photo by Joel Muniz on Unsplash

How did the once small art form of hip-hop become music's most consumed genre? According to Forbes, hip-hop helped generate $26 billion in live music, $6 billion in publishing, and $30 billion in recorded songs just in a single year.

You never thought hip-hop would take it this far. This is a look at three of its greatest artists who took the success they found in the industry and parlayed it into something bigger and better.

The Origins and Rapid Growth of Hip Hop Music

Hip-hop originated in the Bronx, NY in the late 70s. At the time, DJs like DJ Kool Herc would spin records at parties in…


Marketing Tools

The ideal plug-in for bloggers, podcasters, and affiliate marketers

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Graphic created by author using photo from Pretty Links

There are many great plug-ins that improve your website and enhance the user experience. Pretty Links is a way to improve your life and make it easier when it comes to your online presence.

Pretty Links is a way to take any website URL and turn it into a smaller — and more memorable — website address.

This is a quick look at the Pretty Links plug-in, how to get it set up and running. I also explain how using Pretty Links could make it easier for people to access your website.

Why Do You Need Pretty Links?

If you need to share an address to…


The right colors can help get your message across and influence buyers

Colors have a big impact on the way we perceive brands and can influence a lot of our buying decisions
Colors have a big impact on the way we perceive brands and can influence a lot of our buying decisions
Photo by Jess Bailey on Unsplash

Do you subconsciously decide that you’ll buy something based on its color? This may seem ridiculous, but color has more purchase influence than you realize. It turns out that most of us have been reaching for specific brands without even realizing it was because of the color.

Certain colors used by different brands have had an enormous influence on our connection to those products. Research from Journal Management Decision found that people can make 62% to 90% of their snap decisions about products just based on color.

For any entrepreneurs, brands, or business; how much attention have you paid to…

Jamie Logie

Some health, a little marketing, and a lot of 80s| The Startup, The Ascent, Better Marketing/Humans, PSILY|

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