A Mexican street food, the creation of an iconic consumer brand, and a $20 million fortune

‘Elote,’ which is an ear of Mexican street corn covered in spices.
‘Elote,’ which is an ear of Mexican street corn covered in spices.

Greatness can come from anywhere. Insight, ingenuity, and creativity are not limited to board rooms, market research, or focus groups. It’s the person with a genuine perspective that is able to see what others can’t.

That’s the story behind Richard Montañez and the creation of a beloved snack food for Frito-Lay. Even though he started as a janitor, he immersed himself in every aspect of his company, and it gave him the insight to create a product that was missing in the market.

This is a story of initiative, perseverance, and the quiet pursuit of a dream.

Who Was Richard Montañez?

Our story starts…


How commercialism created — and ended up killing — the Saturday morning institution

Pile of old televisions.
Pile of old televisions.

It was like a mini Christmas each week. Getting up every day for school was a struggle — but on Saturday, you were up at the crack of dawn. The institution of Saturday morning cartoons was a beloved staple in the lives of millions of children.

But where did they go?

Depending on your age, you may have noticed them fade away — or just realized they weren’t there anymore. They lasted for 30 years and then just disappeared.

How did something that existed as a perfect brand showcase to a dialed-in audience just stop working? …


A lack of sleep is damaging more than just your health

If you want to give the best to those you love, you might want to cut off that House Hunters marathon a bit earlier.

It can’t be understated how critical quality sleep is to your overall health and wellness. But it can go deeper than that. A lack of quality sleep can have a profoundly negative impact on your relationships.

If you’re not at your best, you can't expect to give your best, and you need to make sleep a priority.

What Happens When You Get Poor Quality Sleep?

When you deprive yourself of quality sleep, your health suffers. Insufficient sleep causes a rise in stress hormones in…


5 income streams: some good, some not so good

A desktop computer and a laptop placed on a work desk.
A desktop computer and a laptop placed on a work desk.

I love them. Any of those monthly earning breakdowns by successful bloggers, freelancers, or creators are very inspirational to me.

I love seeing everyone’s process, what’s working for them, and how they are scaling their business.

But the ones that report how they generated $5K, $8K, or $10K+ are at a level that often seems out of reach. It’s still great to set your sights high, but I thought I would break down what a month for a more average creator looks like.

What My Month Consists Of

The work I do is a combination of my own website, freelance work, and podcasting. …


How one woman turned AOL into a powerhouse in the early days of the internet

America online connect page.
America online connect page.

I’m really dating myself here, but the internet as I first knew it worked through a phone line. Looking back now, this seems as archaic as rubbing two sticks together to make fire.

Hopefully, you know what I’m talking about and the hysterical dial-up sound that came from going online is now in your head.

In the early days of home internet, there was one company that dominated the new industry: America Online or AOL.

Again, depending on your age, you may remember those AOL discs showing up everywhere. …


Invaluable business information is available for free — so take advantage

The amazing thing about podcasts is that they go everywhere you do. Blogs, videos, and books are great — but they aren’t as easily consumable as a podcast.

With a podcast, any activity can become a learning experience. Whether it’s driving, commuting, folding laundry, working out, or just going for a walk — a podcast is right there with you. This gives you the perfect opportunity to educate yourself.

If you are an entrepreneur, you no doubt have a thirst for business knowledge and want to absorb as much information as possible to be successful. Podcasts allow you to do…


Stay focused but don’t get too caught up in the small things.

It took me about three weeks. This is how long I agonized over getting the perfect name for my business and website. I went through a ton of possibilities, took polls of people, and spent more time than I should have.

Eventually, the time was up and I had no choice but to go with something. I ended up taking the Webhosting suggestion — which turned out better than anything I had come up with.

It turns out that a name isn’t even all that important. …


It’s not about avoiding responsibility but improving the situation.

I’m always looking for better ways to communicate and I’m sure you are, too. I’m Canadian so it’s in my DNA to automatically say “I’m sorry” at even the most minimal of inconveniences.

But is this a poor form of communication? Would saying “thank you” be a much better way to engage with others instead of asking for forgiveness?

It turns out there's some science behind this.

How We Express Gratitude

From a very young age, we are taught to express gratitude. Whether it’s for a gift, compliment, or even just someone doing us a favor. …


Combining passions and work can be great — but there’s also the downside

“Do what you love and you'll never work a day in your life.” We’ve often heard this statement — but that’s easier said than done.

Many of us have had to work jobs we absolutely despise. But as awful as some of those jobs are, they are important to get us to the next step where we can ultimately do what we love.

Having a career where you feel like you never have to work a day in your life sounds pretty good — but what if you lose the passion for the thing you love?

Being able to turn…


The origins of why we binge a show or series

It’s hard to picture life without Netflix. It’s hard to even picture what life was like before any streaming services.

Netflix forever changed the way we consume content. We went from waiting each week for a show to binging it all at once.

So how did the streaming giant create this new mode of consumption? Part of it has to do with the music industry.

The Early Days of Netflix

Ted Sarandos — co-CEO and Chief Content Officer for Netflix — recently appeared on the “Smartless” podcast and discussed the early days of the platform.

Depending on your age, you may not know that Netflix…

Jamie Logie

Some health, a little marketing, and a lot of 80s| The Startup, The Ascent, Better Marketing/Humans, PSILY|

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